Over the course of the last several months, BusinessWire and PRNewswire have consistently ranked in the top 100 sources for news in Techmeme's Leaderboard.
And, according to a recent Outsell study, over 51% of IT professionals reported that they get their news from press releases in Yahoo and Google news over trade journals.
Maybe the boring press release isn't so boring, maybe editors should take a second look.
1 comment:
Maybe we have such hectic lives that in fact the press release is the only way that we can get a short sharp fix of information without wading through mighty tomes of data.
I know that press releases are intended as a way of advertising one's wares, but it's more likely that they will at least be entertaining:-)
cheers
Rob
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