Thursday, July 24, 2008

Bloggers and the media food chain

New Cision Research Shows Growing Blog Influence in Print Media has Elevated Need to Develop Strong Blogger Relationships
ision (www.cision.com) recently released figures that clearly demonstrate the growing influence of blogs in the mainstream print media. A study of the top 20 national magazines and newspapers shows that over the last 5 years, the number of times blogs and bloggers are mentioned in articles has increased more than 16-fold. ...

..."As stories with origins in the blogosphere begin to spill into magazines and newspapers, the benefits of developing relationships with bloggers continue to grow," Granat said.


For the most part the media food chain seems to start in the commerical press, filter down to amateur bloggers, and sometimes filters back up. Blogs are a test of newsworthiness and blog buzz makes it easier to pitch a story to the commercial press.

The most important thing to remember about blogs is that the time to make friends is before you need them.

1 comment:

Adam Green said...

"The most important thing to remember about blogs is that the time to make friends is before you need them." - Amen.

Bloggers have taken the place of the traditional trade press, and they need schmoozing just as editors used to. It isn't just about making friends. You should also remember to give them news and quotes that don't relate to your product, so that you become a good source.

- Adam Green
CEO, VibeMetrix.com