ision (www.cision.com) recently released figures that clearly demonstrate the growing influence of blogs in the mainstream print media. A study of the top 20 national magazines and newspapers shows that over the last 5 years, the number of times blogs and bloggers are mentioned in articles has increased more than 16-fold. ...
..."As stories with origins in the blogosphere begin to spill into magazines and newspapers, the benefits of developing relationships with bloggers continue to grow," Granat said.
For the most part the media food chain seems to start in the commerical press, filter down to amateur bloggers, and sometimes filters back up. Blogs are a test of newsworthiness and blog buzz makes it easier to pitch a story to the commercial press.
The most important thing to remember about blogs is that the time to make friends is before you need them.