Although common tracking systems, known as cookies, have counted a consumer's visits to a network of sites, the new monitoring, known as "deep-packet inspection," enables a far wider view -- every Web page visited, every e-mail sent and every search entered. Every bit of data is divided into packets -- like electronic envelopes -- that the system can access and analyze for content.
"You don't want the phone company tapping your phone calls, and in the same way you don't want your ISP tapping your Web traffic," said Ari Schwartz of the Center for Democracy and Technology, an advocacy group. "There's a fear here that a user's ISP is going to betray them and turn their information over to a third party."
What's in your customer service agreement?
Every security expert I have spoken with tells me that lack of privacy is itself a security vulnerability. Besides, it is just plain creepy to be stalked.
Solzhenitsyn Quote on Data and Privacy
As every man goes through life he fills in a number of forms for the record, each containing a number of questions . .. There are thus hundreds of little threads radiating from every man, millions of threads in all. If these threads were suddenly to become visible, the whole sky would look like a spider's web, and if they materialized as rubber bands, buses; trams and even people would all lose the ability to move, and the wind would be unable to carry torn-up newspapers or autumn leaves along the streets of the city. They are not visible, they are not material, but every man is constantly aware of their existence.... Each man, permanently aware of his own invisible threads, naturally develops a respect for the people who manipulate the threads.