We are told that the press release is dead, email is dead, voice mail is dead, and today brings us another edition of advertising is dead.
There is one, and only one way, to guarantee visibility in the publications you want with the visual presentation you want. Buy the media real estate. Advertising remains the best way to get your company before the public.
PR is everything from how you answer the phone, to the associations you join, to customer service, to your relations with the press. PR stands for public relations, it has to do with your company's relationship to the public. It is not a substitute for marketing and advertising. Incidentally, the press really don't like it when you send advertising copy under the guise of a press release, they want you to buy advertising. It's how they stay in business.