Wednesday, June 30, 2004

Comdex postponement creates mixed response in PR community

From PRWeek:

The tech industry, as it comes out of the downturn, has taken a different approach, said Galvin. Gone are the booth babes in favor of more focused, customer-centric road-shows around the country.

Comdex will need to find a niche that hasn't been filled to be relevant, and that won't be easy, Galvin added.

"The fact is that show-goers and exhibitors alike are looking for more effective, targeted ways to connect," said Bob Angus, president and managing partner of A&R Partners. "Focused conferences such as Demo and Vortex are the new trade shows. They offer much richer content, an environment more conducive to interpersonal networking, and you don't go home with sore feet."

Technoflak is firmly of the view that cultivating a relationship with groups such as NCC AIIM and DC SPIN is the most cost effective way a technology company can develop its channel.

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