Wednesday, June 02, 2004
Google and the trades
Advertising Age has an article on Google's impact on trade publications:
"Google has created a revenue stream from being the card catalog or the newsstand, not the magazine," Mr. Kenealy said. Those he addressed at the ABM convention "have spent less time than they should looking at what search does to the seeking and finding of specialized information."
Others see the matter more bluntly. "If Google can slice and dice [information]," said one b-to-b publishing executive, "and give highly qualified users to very targeted advertisers, then what do you need a trade publication for?"
Well, er, original reporting?
As I suggested earlier, trade publications should develop their own version of Google paid links to accommodate small businesses.
They should also promote their stories with bloggers to extend their audience.
Posted by Alice at 6/02/2004 10:54:00 AM