NEW YORK (AdAge.com) -- Days after financial services giant Morgan Stanley informed print publications that its ads must be automatically pulled from any edition containing "objectionable editorial coverage," global energy giant BP has adopted a similar press strategy.
According to a copy of a memo on the letterhead of BP's media-buying agency, WPP Group's MindShare, the global marketer has adopted a zero-tolerance policy toward editorial coverage it is not informed about in advance, "regardless of whether editorial is deemed positive or negative."
I guess BP stands for Bad Publicity. Morgan Stanley has taken a similar move.
Their actions preclude the possibility of good publicity, for any editor who ran a positive piece under these conditions would lose credibility. I’m with Andy Lark; it is one thing to pull advertising after a hatchet job, quite another to ask for advance notice of any coverage of any kind. Public relations is meaningless without an independent press.
Silicon Valley Watcher