Saturday, May 07, 2005

The future of PR measurement?

Why Attention.xml Could Change PR Forever

Attention.xml is a new technology standard that's being proselytized by influencers like Steve Gillmor, David Sifry, Robert Scoble and Jeremy Zawodny. Basically it is metadata that records and shares information on the "attention" users give to their RSS feeds and blogs. ...

Before attention.xml can get going, however, there are some stumbling blocks such as privacy/technical issues and questions over who should own the standard that need to be overcome first.

Privacy is going to be a huge issue as the implications of the Internet’s monitoring power begins to sink in.

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