Tuesday, May 03, 2005

Business blogging, small business leads the way

Anita Campbell posts about an HP study on small business blogs:

HP Survey: 10% of Small Business Marketing Plans Include Blogs

Ten percent of small business owners in a recent study reported that they have included blogs in their marketing plans. And 16% plan to invest in blogs over the next 2 to 3 years.

This is from a study of small business owners that HP announced last week. The study was conducted by Harris Interactive in March of 2005, and was part of HP's activities during national Small Business Week. I was pleased to participate in discussions about the Harris/HP study results.

This is hardly surprising as blogging is a cost effective way to promote your business. Blogs offer your prospects a way to get to know you without any direct contact. It is the store window for any consultant or service.

This is additional evidence to support my view that small businesses are more innovative than their larger competitors.

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