Monday, February 20, 2006

Guy Kawasaki on blogger relations

Kawasaki has a very clever and insightful post on blogger relations, my personal favorite:

Make connections before you need them. Mediocre marketers try to befriend bloggers when they need them. Good marketers befriend bloggers before they need them.

Kawasaki really practices what he preaches. In the summer of 2004 I posted about an event where Kawasaki spoke and sent him the link. He wrote back a very nice note even though Presto Vivace Blog was almost unknown at the time.

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