Friday, February 03, 2006

No, I don’t think so

Richard Edelman reports on what he heard at Davos:

"Advertising will look different. It will be location based and segment based. It will be solicited by customers who can be tracked by Global Positioning Service. We believe in an open garden approach, with collaboration with all players in the media and technology industry."
---Sanjiv Ahuja, CEO, Orange

No, I don’t think ordinary citizens will permit themselves to be continually tracked by advertisers. Indeed, I think the great push back for privacy has already begun.

Privacy violations will be the growth area in crisis communications.

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