Here is my proposal:
Deconstruct the press release into special sections and tag the information so that as a publisher, I can pre-assemble some of the news story and make the information useful.
-Provide a brief description of what the announcement is, but leave the spin to the journalists. The journalists are going to go with their own spin on the story anyway, so why bother? Keep it straightforward rather than spintastic.
-Provide a page of quotes from the CEO or other C-level execs.
-Provide a page of quotes from customers, if applicable.
-Provide a page of quotes from analysts, if applicable.
-Provide financial information in many different formats.
-Provide many links inside the press release copy, and also provide a whole page of relevant links to other news stories or reference sources.
And tag everything so that I can pre-assemble my stories.
I am tempted to say get over yourself Foremski, but it is his blog, so if he wants his material that way, then that is the way we have to present it if we want our clients in Silicon Valley Watcher.
Fortunately Walter Mossberg still gets most of his story ideas from press releases.
Trevo Jonas comments.
Is Tom Foremski talking about XPRL?
Todd Defren comments.