With $12 million in sales last year and some 1600 corporate clients -- including Google, Yahoo, Microsoft, Oracle, PepsiCo and about 100 of the Fortune 500 -- business information company ZoomInfo has decided to provide free access to most of what it had been charging for.
On Monday, ZoomInfo.com plans to offer a newly improved business-oriented semantic search service, tailored for finding information about companies and their employees, to any Internet user under an advertisement-supported model.
"We believe that this is disruptive to the business information world," said Russell Glass, VP of products and marketing for ZoomInfo.
Disruptive is putting it mildly.
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