Called Reuters NewsScope, the product comes in two flavors: real time and archived. The real-time newswire lets subscribers scan live feeds from Reuters' global news coverage, monitoring for events that affect companies they're trading in. The archive lets the machines make sense of that information: When the tsunami devastated Southeast Asia in December 2004, for instance, here's how stocks X, Y, and Z moved.
"There's already an immense amount of content that explains price movements such as a stock split," explains Kirsti Suutari, global business manager for algorithmic trading at Reuters' enterprise trading division. "What's more difficult to do, on a machine-only basis, is to correlate price movements to something like Hurricane Katrina."
This is going to have a huge impact on the public relations industry, most particularly investor relations.