Monday, September 13, 2004

Creative Response Concepts throws Little Green Footballs

Salon (subscription or day pass req)

Creative Response Concepts, the Arlington, Va., Republican public relations firm run by former Pat Buchanan communications director Greg Mueller, with help from former Pat Robertson communications director Mike Russell, sent out a media advisory Thursday to hawk a right-wing news dispatch: "60 Minutes' Documents on Bush Might Be Fake." Creative Response Concepts has played a crucial role in hyping the inaccurate, secondhand Swift Boat allegations, with Russell serving as the group's official spokesman. A company spokesman could not be reached for comment.

Contrary to what some have suggested, this story did not originate in blogosphere. It was driven by a Republican PR firm.

The marketing implications are clear, if you can use blogosphere spread a political allegation, you can use blogosphere to market software development tools. Bloggers will read press releases and use them if they are interested. Mainstream news organizations will pick up stories circulating in blogosphere. Every technology marketing plan should include blogosphere.

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