NEW YORK As more and more newspapers are embracing Google AdSense and other third-party context-based advertising, Newsday Monday announced its in-house answer.
The Newsday program, called Pay-Per-Click, allows advertisers to place ads on the Newsday Web site associated with specific sections, subject matter, or geographical areas. Unlike classic banner ads -- which are usually paid by "impression," or the number of times the ad is displayed -- Pay-Per-Click ads are free unless someone clicks on them.
I wondered when this would start happening. It is a great idea. Media companies with multiple properties, such as CMP. Ziff Daivs, IDG, etc., would do very well to follow suit.