Monday, June 06, 2005

'Newsday' Snubs Google, Introduces Its Own Version of AdSense

Graham Webster, Editor and Publisher

NEW YORK As more and more newspapers are embracing Google AdSense and other third-party context-based advertising, Newsday Monday announced its in-house answer.

The Newsday program, called Pay-Per-Click, allows advertisers to place ads on the Newsday Web site associated with specific sections, subject matter, or geographical areas. Unlike classic banner ads -- which are usually paid by "impression," or the number of times the ad is displayed -- Pay-Per-Click ads are free unless someone clicks on them.

I wondered when this would start happening. It is a great idea. Media companies with multiple properties, such as CMP. Ziff Daivs, IDG, etc., would do very well to follow suit.

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