Wednesday, June 29, 2005

Press releases in the age of the Internet

The Evolution of the Press Release

But you need to think differently about writing your releases in this new age. You can extend the power of your press releases beyond the media by positioning them for search engines. In effect, your press releases become a long-lasting, online, searchable database about your organization.

Of course your online media room can’t work this way if your press releases are in PDF format. Put them in HTML.

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