Thursday, June 09, 2005

Setting a poor example

Public Relations Tactics has a disappointing article about Video News Releases(VNR). The article characterizes the controversy surrounding VNRs as hysteria.

Part of our job as PR professionals is to explain to clients the necessity of showing what Jefferson called "a decent respect for the opinions of mankind". To simply describe the opposition to VNRs as hysteria is to fail to do this.

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