Retired PR consultant
Good tips.Maybe because I was a DM copywriter for so long, I have a very short fuse when it comes to sales letters. Most hit the can before I've read the first para.Any manager can go down to Barnes & Noble, pick up two or three basic copywriting guides, and write better sales letters in a week. Why so few do is beyond me.Allan
Good tips indeed, also easier said than done. I just sent out a sales letter; so we will know in a few days whether I have mastered the art.
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