I was talking to Chris Abraham the other day and said I didn’t really do viral marketing. I then described my work publicizing the work of the Federal XML Work Group and how my work had been linked from the official minutes. I observed that this was an illustration of how you can use your corporate blog to build relationships and generate publicity that is otherwise not available at any price. A more recent example was the post I wrote about the local IEEE meeting; they were kind enough to link it from their website.
Chris pointed out that this was what viral marketing was all about and I had been doing it without even thinking about it. Sometimes we put a bit if mystery to marketing terms that is not warranted.