Thursday, January 18, 2007

Blogs, a very effective marketing tool

Tom Murphy has an astonishing report about the effectiveness of blogs as a marketing tool:

Interestingly, a former colleague, who works at a reasonably sized tech firm told me yesterday that they did detailed analysis on product downloads over the past six months - we’re talking relatively large volumes - and they were staggered with the findings.

Over 40% of their product downloads came directly from a blog link.

I have to conclude that blogs are an essential to any software marketing effort.

Murphy also points to this very very interesting article from Jennifer McClure: Online Missteps to Avoid, Six Tips for Web-Savvy PR—and Tech Trends to Watch in 2007

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