Thursday, January 18, 2007

FOSE 2007

FOSE will run from March 20 - 22, 2007 at the Washington, DC Convention Center. Now is the time to contact reporters, their appointment books are already filling up, so don't delay.

Remember, talking to reporters is different from talking to prospects. Reporters want to know why your service/product is NEWS. Try to look at your company from the point of view of someone who did not have a vested interested in its success. Try to think what is it about your FOSE exhibit that would interest that person, that is the news.

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