Wednesday, January 17, 2007

Press releases, include links

Excellent advice from Chris Thilk

Marketing emails often don't contain links, which kind of defeats the purpose. Even more troubling in my opinion is the number of pitch emails I get that don't contain links. I like to link out to stuff since, more than anything, it bestows a kind of legitimacy to what I write. If I get a press release that's just been pasted into an email I more or less ignore it since it gives my readers nowhere to turn for more info.

Everyday I receive an email newsletter from Potomac Tech Wire which consists entirely of press releases with links. It seems they won’t pick up a release unless it is linked.

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