Monday, April 21, 2008

Online advertising: standards needed

Measurement: 'Further Than Nowhere, Less Than Somewhere'
The lack of a standard is a big problem. It's creating confusion and an aversion to spending. According to Booz Allen Hamilton, 98% of media executives say this deficiency is inhibiting marketers from spending more on digital.
(Via Steve Rubel.)

I am glad to know that they industry is aware of the problem and at least moving towards a solution. If writers are to be paid, online advertising needs to expand. Advertisers need to have some from of reliable measurement and there needs to be an end to sleazy practices.

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