Blogging is what’s next for public relations

Time for PRSA to add a blogging tract to its conference.

Edit-

Once again Steve Rubel shows his genius for publicity. No wonder his clients like him.

Edit ii -

While I admire Rubel's genius for publicity, someone needs to explain to him the difference between whining and organizing. Rubel doesn't work in Washington, can you tell?

B.L. Ochman is correct on the merits, PR Pros deserve the opportunity to learn more about a phenomenon that is transforming our profession.