When pr pros from the national capital chapter of PRSA gather at the exclusive Mandarin Oriental Hotel on March 10 to induct two new members into their hall of fame, they will hold a panel session entitled, "I'm Not a Flack." (Read the news release.)
Personally, I love the term flack, just in case you hadn't noticed. It's a fun nickname that I find it in no way pejorative. I enjoy the in-your-face honesty of calling myself a flack. By adopting the term, I intend to send a signal to others that I have fun doing what I do for a living, and I'm comfortable in my own skin.
Couldn’t have said it better myself.