Pentagon's Fine Line: War Machine, P.R. Machine
The Pentagon's "America Supports You" program employs Pentagon staff and private PR contractors to coordinate activities that support the armed forces. "Freedom Walk" marches, letter-writing campaigns, even supplements in kids' Weekly Reader, are all paid for by the Pentagon itself.
What is the point of this? To persuade our troops that we support them? Or to persuade the civilian population that our troops are being supported?
... Much of the publicity work has been farmed out to a private firm, Susan Davis International. For the first year of America Supports You, the firm signed Pentagon contracts for at least $2.7 million.
I wonder how many proper helmuts you could buy for $2.7 million?
Incidentally, there is a very good DOD PR blog, D-Ring PR.