As CMS Report readers know, with so many choices in the marketplace, customers need to start edging their selection calculus more towards the community around a particular technology, and not just the product and vendor itself.
Ektron DevCenter
The key is going to be to combining the online community with outreach to trade associations and user groups in a way that builds a community around your brand. As Byrne points out, you do not have to be a big company to do this.
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