Sphere, on the other hand, goes a few steps further -- analyzing and giving weight to the actual words in each blog posting, to the length and frequency of posts to a blog, and to how often the individual blogger writes about the subject being queried.
"We are not as dependent on links, " Conrad said. "That is a big differentiator for us."
This will be very useful when searching for bloggers who write about our clients’ industry.
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