ARLINGTON, Va., July 15 /PRNewswire/ -- Washingtonpost.com today announced that it will introduce advertising in its RSS (Real Simple syndication) feeds, making it the first major news site to offer ad units in its syndication streams.
To launch on July 15 in its Top News, Politics and Opinion feeds, the ads will be part of a unique campaign integrating RSS ads, online video, behavioral targeting and standard ad delivery.
This is great news. The Washington Post has found a way to make its online edition profitable. That means they will have the money to fund a first class news organization.
Jeremy Pepper does not think much of this, but I think it is great.
Ian Lipner shares Pepper’s skepticism.