Wednesday, October 19, 2005


Active Voice

We sit behind. That's our job. We sit behind our client. We sit behind the issue. The spotlight is just in front of us. We orchestrate from the shadows. Once in a while a client will turn around, and with everyone looking, point to the PR professional and acknowledge the work being done from behind.

What’s important is not what people think of us, but what they think of our clients.

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