Thursday, October 27, 2005

Writing press releases just got more complicated

Shel Holtz points to this advice from Lee Oden on writing press releases in the age of the Web:

A talented writer should be able to incorporate keywords into a press release as well as satisfy any creative requirements for a compelling read.

It is difficult enough to write a release that communicates your client's message in a way that is interesting and compelling. Inserting the critical key words adds a whole different dimension. But then if it were easy, clients wouldn't pay us.

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