Responding to a negative analyst report

Tom Murphy pointed to this great post, When Analysts Attack. I particularly like this advice:

2. Ask the analyst firm to discuss . After you have done your preparation, contact the firm formally. Do not be angry.

It bears repetition, do not be angry. So much of good public relations consists of never getting angry, but looking for solutions.

I am still learning about analyst relations, so blogosphere has been a great resource for free information. I think the key must be preparation. Tekrati is the best place to begin research on analysts.