Monday, October 03, 2005

What should a newspaper do if circulation is declining?

The London Evening Standard hired 20 additional reporters with an eye to boosting its business coverage. Improve the product, what a concept. Let’s hope other publications take note.

2 comments:

Morgan McLintic said...

Yes - there's quite a lot of product innovation going on in the UK print press with the Guaridan reformating to Berliner size, The Times going tabloid, this revamp at the Evening Standard, and a new format at The Observer in the works.

We really need this in the US where the formats of many local newspapers definitely need a facelift and a rethink to make them more accessible, entertaining and informative.

Alice said...

The last thing the American press should do is try to be more entertaining. The Infotainment trend is killing them.