Bad news for journalists is bad news for PR

Online Public Relations Thoughts

With a continued decline in newspaper and magazine circulation, it is clear that the industry has a whole hasn't found a formula that works.

As PR practitioners, we should be concerned. We still rely on the media to get messages out and to vet impartially statements made on behalf of clients. Although the reliance isn't as strong as it once was, PR would suffer if publishers begin to disappear.