This morning I attended NVTC’s fascinating panel discussion on Verizon vs Vonage. John Kohlenberger of the Voice On the Net coalition had the two full page advertisements Vonage had placed, one in the New York Times, and one in the Wall Street Journal.
Why those papers? All the decision makers they need to influence: Congress, the White House, the Supreme Court, the FCC, FTC, USPTO, etc., are all located in greater Washington. Surely a full page advertisement in the Washington Post would have been more to the purpose.
Why confine your advertising to traditional media? VON’s most likely allies are on the Web. Why not use Blogads?