BL Ochman reports that ChemNutra, the company that imported melamine-tainted ingredients linked to the death of many thousands of dogs and cats nationwide, has launched a blog consisting of press releases. The worst part? The comment function doesn't work.
Clearly their PR advisers decided to do a blog, and instead of contracting with anyone knowledgeable about online communications, they went a newsroom and called it a blog. Online communications requires a specialized approach. It is necessary to hire someone with experience.