Thursday, May 31, 2007

Credibility meltdown of the voting machines

My article in today's Daily Dog describes how a group of online activists and computer security experts destroyed the credibility of the DRE voting machines. It has important lessons for our industry:

So far as I am aware, this is the first online corporate meltdown. It offers several lessons:

  • First, pay attention to online critics and treat them with respect—even if they are conspiracy theorists.
  • Second, online activists live for threatening letters. Such tactics will almost certainly backfire.
  • Lastly, be aware of what is being said about your company and refrain from obviously inflammatory actions. For example, if you are being accused of election fraud, do not sign political fundraising letters—and certainly do not promise to "do all you can do" to deliver a state's votes for your preferred candidate.

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