Thursday, March 05, 2009

Print advertising and the gov't market

Mark Amtower asks if print advertising has a future in the government market. My answer is probably, and for the reasons he states:
Can the big companies afford to the let print venues die? I don't think so, as none seem to have a strategy to live without them and their (the pubs) ability to reach a very broad audience.

I notice that most of the security publications, Defense News, Homeland Security Today, etc., still maintain subscription walls. Clearly the security market still prefers print. (Actually, according to my totally non-scientific opinion sampling, the security community prefers electronic newsletters.)

The government market is still getting its feet wet with social media, it is growing in influence, but is not yet a lead generator.

We need a better way to sell online advertising. We need to do a better job of explaining the brand awareness and image value of banner ads as opposed to paid search.

1 comment:

Anonymous said...

Interesting content.

Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.

Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.