The way pr is practiced is just lame. Why anyone pitches you on email is stupid, chances of listening are one percent.
I get far more value having someone come over and have dinner with me tell me something cool. Brian Solis had dinner with ten bloggers and made a fun and subtle pitch at the end.
Jeremy Toeman showed me a block of wood became Bug Labs and asked my opinion.
Wow, OK, Scoble says it is much more valuable to him to be offered a scrumptious dinner and convivial conversation with the pitch at the end. Congratulations to Brian Solis for building such a valuable relationship. Pardon me if I don’t follow his example.
Listening to Scoble’s rant gave me new respect for reporters like Joab Jackson, Chris Dorobek, Roger Hughlett, and so many others who put their readers first and don’t expect to be wined and dined.
I am happy to render small services to journalists. I am happy to submit their work to Slashdot when I think it merits it. I am happy to send news tips, whether or not Presto Vivace clients are involved. I am happy to publicly recognize their awards, and many other things. But I will not buy them lunch and I will not be their buddy. I work for my clients and they work for their readers and if we do business on any other basis we will get into trouble quickly. What Scoble is asking for is nothing less than crony journalism and I refuse to be part of that. Perhaps you have to live in Washington, DC to understand the deadly consequences of that. But I would ask Scoble to listen to his rant and try to imagine what readers, those who are neither PR nor reporters, would think of his words.
Readers don’t care whether you got a lame press release or whether you got a swank dinner. Readers want to follow the news, and it is the business of reporters to make their editorial judgment on the basis of the story.
Robert French says the same thing, only with far more eloquence, please read the whole thing.
Jackie has a very witty take on Scoble's remarks.
More thoughts from High Talk.
Mark Story says that Scoble whines like a spoiled celebrity.
Mark Story has some additional thoughts on how PR goes wrong.
Lisa Barone turns Scoble into a verb.
PR Squared suggest that PR pros shouldn't be so sensitive.
Susan Getgood reminds us that the reasons people blog do not include hyping our clients.
David reminds us that bloggers are just not that into PR flacks.
Tom Murphy has the funniest take on the whole thing.
Ben Dillion: Can You Pitch PR By Email?
See also: The difference between relationships and cronyism
Edit ii -
A very interesting post ruined by a gratuitous reference to a glass of whiskey.