Thursday, July 01, 2004

Nick Wreden's succinct explanation of marketing

I often use a formula for prospect:
Financial success = Product features that match to market need x marketing (awareness, lead generation, etc.) x kill ratio (percentage of leads that are converted to sales).

Companies, especially tech firms, typically spend all their money on product features without realizing that success is directly linked to the second and third aspects to success. If I had a dime for all the times I had been asked for "free" marketing while staring at a room full of expensive programmers and equipment....

Nick Wreden, MA, MS
FusionBrand Blog

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