Pitching small business stories

From my post on Global PR Blog Week 1.0:

Those of us who have the privilege of representing small business always struggle with the issue of newsworthiness. If Megakluge announces the future release of Vaporware 1.0, due to ship three years from now, it will be treated as news for no reason save that it came from Megakluge. But if you call from TheLittleEngineThatCould Technology Corp., you have to deal with the “Who are they?” issue. Presumably, your client hired you to solve that problem.

Read the rest here.