We created something truly splendid

A participant's final thoughts on Global PR Blog Week 1.0

Our single most important contribution may have been to shift our industry from the idea of controlling the message and manipulating public opinion to that of presenting the message and cultivating public opinion. This change of metaphor is crucial to successful public relations in a world of increasing transparency. Those who fail to make transparency their friend will find it a formidable enemy. We offer readers many ideas on how to make transparency their friend.