It's not easy for small nonprofit agencies with limited budgets to launch massive PR efforts.
So when the Independent Public Relations Alliance (IPRA) agreed to help the Center for Child Protection and Family Support (CCPFS) promote its first forum on child abuse and child victimization - on a pro-bono basis - the CCPFS was in luck.
"The [CCPFS] had a really well-defined need," says Sandra Wills Hannon, IPRA's pro-bono committee co-chairwoman, about why, of 18 applicants for IPRA's pro-bono services, the CCPFS was chosen.
"They told us that they wanted help publicizing their research study and to create and produce a forum," she adds. "They had very tangible goals, whereas [other applicants] had much more global needs."
Eighteen members of the IPRA, a component of the National Capital chapter of the PRSA, donated more than 1,000 hours to the effort and, in turn, revamped CCPFS' external image.
Because... Every child deserves a childhood
IPRA is a great group, I try to go to the luncheons every month.