Special Report: The State of Analyst Weblogs, Part 1
Blogs present a fundamental cultural change for the analyst business. Analyst business processes assume analysts have control of interactions with clients and research subjects. These processes also ensure that findings and opinions are subjected to scrutiny and polish before public release. Blogs fly in the face of those processes.
This is great news for small PR firms like Presto Vivace, Inc. Traditionally analysts have been the most inaccessible part of this business.