Thursday, February 03, 2005

Managing Citizen-Centric Web Content - An IAC Study Review

NCC-AIIM Monthly Meeting
Thursday, February 10, 2004

NCC-AIIM teams up with IAC (Industry Advisory Council) on Thursday, February 10, 2005 to deliver an outstanding ECM program. Our IAC colleagues will present a summary of their soon-to-be-released State of the Practice White Paper entitled “Managing Citizen-Centric Web Content”. The study was prepared by the IAC eGovernment Shared Interest Group, Best Practices Subcommittee co-chaired by Gene Zapfel of Booz | Allen | Hamilton Inc. and Joe Linza of Software Performance Systems, Inc.

Federal Web managers are challenged to improve the citizen focus of agency Web sites and are seeking real-world examples of successful public-facing Web content management practices, strategies, and solutions. Web managers are proactively seeking this assistance in response to expectations of an increasingly Web-savvy citizenry. Also, legislative mandates are now designed to make “citizen-focused” and “results-oriented” a central tenet of the business of government.

With the assistance of the government sponsor of this study, over a dozen federal agencies and organizations volunteered their valuable time and experiences. They represented a cross-section of Web sites and business environments with a mix of agency size, constituent size, and mission focus.

The study report shows how these web managers effectively deliver citizen-centric content via online channels, and how they shape their content management strategies. The report also presents vignettes of specific success stories that demonstrate these guidelines in action.

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