The public does not like us. They think we are sneaky, manipulative and duplicitous. We are supposed to be in the business of making a good impression on the public; yet the public does not like us. It’s embarrassing. How can we change it?
Some have said we should find a way to drive out the bad apples and end bad practices. I just don’t think that is possible. Bad clients hire bad practitioners.
What I do think is possible is to educate the public about the ordinary business of professional communications. That is part of what Global PR Blog Week 2.0 is all about. For one week, September 19 - 23, fifty-three PR professionals from twelve counties will present seventy-one articles about communications and public relations. It will all be online and free to the public. Anyone will be able to read it and judge for themselves the nature of our work. I think the public will be pleased.