And the email itself? Here’s a sample: “Can bloggers help? Yes! The USPTO is well aware of the impact bloggers have and the important role they play. As an online opinion leader you can help small businesses protect the intellectual property of small businesses in one of several ways: Write about the site in your blog...” ...
So, let’s put this simply. Dear USPTO, you’re lying. If you actually read bloggers you’d know that the few who write about you think you’re part of the problem, not part of the solution
I think the tone of the USPTO pitch is a trifle condescending. When I pitch bloggers I treat them the same way I treat journalists. Even if they are amateurs, it is an error to suppose they are flattered to receive a pitch from a professional flack. Quite the reverse in fact.
Having said that, I think Mr. Bray is a little harsh. This site offers a general introduction to the patent system and its advantages for small business. Even if you think our current system has, er, room for improvement, this site strikes this observer as a good, if incomplete, introduction.
Here is how I might have written it:
Dear _______, Too often small businesses fail to file for patents because they don’t understand how patents can protect their business. The USPTO has developed a website for small businesses to give them an introduction to the patent process and describe its advantages.
I would not make this pitch to tech blogs. Instead I would send it to marketing, legal, venture capital, and small business blogs, who are less likely to take such a harsh view of the Patent Office.
v-Fluence Responds to Tim Bray and shows a lot of class.