Tuesday, December 13, 2005

Does this sound like hot copy to you?

I have stayed away from the press release from hell theme, but Couthe found one that illustrates almost everything that is wrong with traditional IT hype:

Portal Solution Provides Cost-Effective Means for Unlocking Potential of Trapped “Siloed” Assets; Fuels Adoption of SOA

Do you have any idea what that means? Neither do I, and neither, I suspect, does the person who wrote it.

I think John Wagner had it exactly when he described technology PR Pros as translators. We should replace techno-speak with English.

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