Jeff Jarvis says bloggers should ignore PR people and our news releases. His post was inspired by a presentation on blog relations that he knows was terrible without even seeing it.
I am mildly curious, who elected Jeff Jarvis?
Seriously, isn’t writing, in blogs or any medium, about providing something interesting for readers? Either a news release would interest your readers or it wouldn’t. If it is interesting to your readers, I don’t see that it matters that the motives of those who sent it were impure. What is important is providing your readers with something worthwhile.